Steve Keller: Shaping the Future of Sonic Strategy at AGENTIC

Steve Keller, Sonic Strategy Director at Studio Resonate, SiriusXM Media’s in-house audio-first creative consultancy, is a featured speaker at AGENTIC, bringing a world-class perspective on sonic strategy, audio branding, and consumer experience. Recognized globally as a leading authority on how music, sound, and voice influence perception and behavior, Keller combines art and science to create award-winning sonic identities and immersive audio experiences for brands advertising on Pandora, SiriusXM, and SoundCloud.

At the core of Keller’s work is the belief that sound is not just background; instead, it is a strategic tool for brand storytelling, emotional engagement, and influencing consumer behavior. His research, published in respected outlets such as the Journal of Advertising Research, Journal of Psychology and Marketing, Frontiers in Psychology, WARC, and Music and Medicine, demonstrates the measurable impact of sonic branding on perception, memory, and loyalty.

Through his role at Studio Resonate, Keller guides brands in translating complex sonic insights into practical, results-driven campaigns. He has helped global agencies and brands design sonic systems that are consistent, compelling, and tailored to diverse audiences, blending creativity with data-driven science. At AGENTIC, Keller will share insights on leveraging audio-first creative strategies for brand differentiation, designing sonic identities that resonate emotionally and cognitively with audiences, measuring the effectiveness of sound, music, and voice in marketing, and integrating sonic strategy into broader enterprise AI, digital marketing, and customer experience initiatives.

Steve Keller’s contributions extend beyond practice into rigorous academic research. By publishing in journals such as the Journal of Multisensory Research, Journal of Gastronomy and Food Science, and Journal of Food Quality and Preference, he explores how sound shapes behavior in both commercial and experiential contexts. This combination of research-backed insights and award-winning creative execution makes him a standout thought leader in the field of sonic strategy.

For those interested in learning more about how emerging technologies and AI intersect with marketing and consumer engagement, check out related AGENTIC blog posts, including Why Enterprise AI Fails (and What We Can Do About It) and From Use Case to Use Value — Shifting the Enterprise AI Conversation.

Steve Keller’s session at AGENTIC offers a rare opportunity to learn from a pioneer who has redefined audio branding and sonic strategy. Attendees will gain actionable insights on how to leverage sound, music, and voice to drive engagement, build brand loyalty, and enhance the customer experience.

Reserve your spot at AGENTIC today to hear Steve Keller and other industry leaders reveal how AI, emerging tech, and innovative strategies are reshaping the enterprise landscape.